Small Business Email Marketing Services: 7 of the Best (2021)

 Small Business Email Marketing Services: 7 of the Best (2021)

 

 Is email marketing going to be a top priority for the company in 2021? Do you want to know what the right email marketing app is?

Choosing the best email marketing service will have a big effect on your marketing campaign's effectiveness.

In this post, we'll go over the top seven email marketing providers for small companies and compare them.

Why is it important to choose the best email marketing service?

For small companies, email marketing is one of the most cost-effective marketing strategies. Email marketing generates a 4300 percent return on investment (ROI) for companies in the United States, according to the Direct Marketing Association.

This is because email marketing is simple to use, gives you complete flexibility, and helps you to communicate directly with your clients.

Are you really unsure about email marketing? Check out these six reasons why creating an email list is so crucial in today's world.

It's important to realize that your email marketing effectiveness is largely determined by the email marketing tools you use since they are responsible for ensuring that your emails are sent.

If you're not smart, you'll find yourself spending a lot of money on fewer marketing features and worse email deliverability speeds (which causes you to lose even more money).

What Qualities Do You Look for in an Email Marketing Tool?

With a simple user interface, a good email marketing service should enable you to produce highly engaging email newsletters (ideally drag-and-drop editor).

Without a lot of effort, you should be able to send bulk emails that are genuinely customized and tailored. Marketing automation is another term for this.

Aside from that, your email marketing service can make managing your contact list, segmenting users into categories, and tracking the success of your email marketing campaigns easy.

Most notably, a reliable email service provider keeps the email promotions out of the spam archive.

With that in mind, let's take a look at some of the more successful email marketing service providers and see how they compare.

1. Constant Contact

Constant Contact is one of the world's most common and fastest-growing email marketing services. It's also the most user-friendly email marketing tool for beginners.

Manage the mailing lists, addresses, newsletter models, campaign schedule, and more with ease.

Unlimited emails, fast monitoring and reporting, built-in social media networking features, free image library, list segmentation, Facebook advertising integration, and a strong eCommerce integration for Shopify stores are all included with each account.

Email Plus accounts also have powerful features like email automation, drip campaigns, surveys & polling, discounts, online contributions, and subject line A/B checking, all of which help you deliver personalized emails and increase your open rate.

With live chat, phone calls, email, group outreach, and a large library of useful tools, Constant Contact provides unrivaled customer service.

They give in-person live workshops throughout the United States in addition to online instruction. This enables small business owners to easily grasp the fundamentals of email marketing and use it to expand their company like a pro.

Constant Contact is the perfect email marketing service for small companies and entrepreneurs for all of the reasons mentioned above.

Constant Contact offers a free 60-day trial (no credit card required). Following that, their price starts at $20 a month.

WPBeginner users can save an extra 20% by using our Constant Contact coupon code.

2. SendinBlue

SendinBlue is a business-focused SMS and email marketing platform. They are one of Europe's most rapidly rising email marketing sites.

It's a simple platform with great tools for creating visually appealing and entertaining emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing.

Beginner-friendly marketing automation features are included in SendinBlue, allowing you to send transactional emails, build workflows for automated follow-up emails, and segment users. It may also use AI algorithms to determine the right time to send bulk emails, ensuring the best email deliverability.

SendinBlue has an email marketing package of infinite contacts that is absolutely secure. Their free plan allows you to send up to 300 emails a day, but they will brand all of your emails.

For Lite, their paid plans start at $25 a month. You can also add SMS to your account, but the cost can vary depending on how many you upload.

They recently upgraded their premium package to include more sophisticated features such as a landing page creator, live chat, sales CRM, and Facebook ad integration. As a result, consumers now get more value for their money.

You may also use SendinBlue's SMTP bulk email marketing service to send automatic or transactional emails from the WordPress account. This isn't necessary for email marketing promotions, but it's a good feature to have if you have a big website and want real-time content-based emails sent automatically.

3. Drip

Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They have a variety of resources to help with content integration, revenue funnels, and personalization.

Both famous website builders, including WordPress and WooCommerce, are seamlessly integrated with their email software. This makes it easy to apply pop-ups and opt-in sign-up forms to the website and collect more leads.

Drip's intelligent marketing automation software, smarter email segmenting, split checking capabilities, list communities, and a visual automation process builder set it apart from competitors like Campaign Monitor. These features allow you to reach out to specific customers on your email list to increase sales.

Live chat assistance, webinars, automation preparation, informative classes, free guides, and excellent documentation are all available via Drip.

We use Drip for a number of our companies because it enables us to deliver mass emails while still communicating and interacting with each customer on a personal level through their smart eCommerce marketing automation.

Their eCommerce sales attribution function tells us how much revenue each email marketing campaign generates.

Drip is the best email marketing platform for eCommerce websites and company owners who want more sophisticated functionality to optimize their marketing activities, even though it is a little expensive.

Drip provides a free trial and plans that contain all of their features start at $49 per month.

They recently introduced SMS notification as a feature to all plans, allowing you to communicate with your customers through email and SMS. For shop managers, this gives them a genuine all-in-one email marketing tool.

4. ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit's one-of-a-kind innovation is that it lets you conveniently deliver content upgrades and rewards alongside email signup forms. It also includes simple auto-responders that allow you to send drip emails from their emailing service.

You can quickly segment the subscribers between those who are involved and those who have already purchased using ConvertKit. This helps you improve conversions by sending personalized automatic emails. This is known as focused email marketing in the marketing world.

They include a/b checking, stunning email models, a landing page designer, clever workflows, and other functionality you'd expect from a top-tier email marketing provider.

ConvertKit provides email-based support and has a large information base with excellent learning resources.

ConvertKit has several features tailored to designers and professional bloggers, such as premium emails, which is why we consider them to be the best email marketing tool for professional bloggers.

They've also made it possible to sell digital goods and subscriptions on the same website.

ConvertKit has a 14-day free trial and prices start at $29 per month. They even have a 30-day money-back guarantee.

Advanced features including a newsletter referral scheme, subscriber scoring, advanced monitoring, and Facebook personalized viewers are included in their Creator Pro package.

5. AWeber

AWeber is one of the world's oldest and most well-known email marketing service providers. They have a variety of methods for managing email marketing for small to medium-sized companies.

It's easy to get started with AWeber. It integrates with the majority of sites, including WordPress. See our complete guide to connecting AWeber to WordPress for more details.

You'll have access to ready-to-use HTML email templates, list management, autoresponders, a/b scanning, and comprehensive email monitoring.

Other strong email marketing features offered by AWeber include AMP newsletters, instant RSS-to-email for bloggers, and subscriber segmentation dependent on tags.

Live chat, phone support, email support, live webinars, and a large library of how-tos and videos are also available as support options.

AWeber provides a free package with a total of 500 subscribers. Following that, their price begins at $19 a month. You will also save much more money by signing up for quarterly or annual schedules.

6. GetResponse

Another well-known email marketing service is GetResponse. It's very easy to use and makes email marketing for small companies even easier.

It includes some fantastic marketing automation software that allows you to develop intelligent automated campaigns.

You can develop campaigns, segment addresses, and submit any amount of emails tailored to particular audiences using their drag-and-drop creator. These resources assist you in creating effective email campaigns that increase your earnings.

Beautiful sensitive forms, landing pages, A/B checking, unsubscribe monitoring, and autoresponders are all included with GetResponse. It also works with third-party lead generation applications such as OptinMonster, SalesForce, Google Docs, and ZenDesk.

Phone, live chat, and email are all options for getting help. Their support section is chock-full of free learning resources, such as animations, webinars, how-tos, and guides.

GetResponse has a free 30-day trial. Their monthly subscriptions launch at $15.

7. Mailchimp

Mailchimp is one of the most popular email marketing service providers in the world because they have an email marketing service package that is often free.

Mailchimp includes a drag-and-drop inbox builder, autoresponders, message class segmentation, and simple analytics tracking. It also allows you to arrange distribution times based on the timezones of your users, as well as geolocation-based segmentation. MailChimp can be conveniently integrated with WordPress, Magento, Shopify, and a variety of other sites. If you're using WordPress, see our comprehensive guide to using Mailchimp for WordPress for more details.

As compared to other providers on our list, such as Drip or ConvertKit, Mailchimp's marketing automation capabilities are very minimal.

Mailchimp has tried to incorporate several "advanced" features in recent years, but after testing many of them, I can say that they aren't fully advanced.

Email, live chat, and a broad tutorials knowledge base are all available for Mailchimp support. However, their customer service is often sluggish and falls short of Constant Contact's level of service.

Mailchimp has a free package that allows you to deliver 12,000 emails to up to 2,000 users for the rest of your life. Since you don't get things like send-time optimization, advanced segmentation, multi-variate checking, and so on, this package is pretty limited. In addition, you must have their branding in your email. Last but not least, service is limited to email only, which is great if you're a hobbyist, but if you're running a legitimate enterprise, you need dependable support.

Their paying plans begin at $10 a month for up to 500 subscribers and rise in price every 500 subscribers.

You'll have to upgrade to their $299 a month package if you like limitless crowds, sophisticated viewer segmentation, multivariate monitoring, and comparative reporting.

Final Thoughts: The Best Email Marketing Service

There are plenty of email marketing services available, and we want to help you choose the best one for your company. Our recommendation is as follows:

We encourage Constant Contact whether you're a small enterprise, a non-profit, or a new blogger. Their pricing is competitive, and their customer service is exceptional. Their onboarding staff will assist you in achieving immediate results in email marketing.

We recommend Drip as the best eCommerce email marketing program whether you have an online store or eCommerce website. Personalization and automation are two of their most powerful functions. Drip is seen on all of our company's websites.

We suggest ConvertKit whether you're a seasoned blogger or content developer. They have an easy-to-use portal with advanced segmentation and funnels that will assist you in growing your blogging business.

We suggest SendinBlue to any company owner looking for a versatile marketing automation platform that blends email marketing, SMTP bulk communications, and SMS texts. Their software is easy to use, and you can handle email and SMS from a single dashboard. They still have a pretty generous free account that can be used indefinitely, making them the best free email marketing applications.

Pro Tip: Get More Email Subscribers, Faster!

You'll probably want to start having more email subscribers after you've chosen an email marketing program for your business.

OptinMonster is a tool that we use and suggest. It's a versatile conversion analytics toolkit that can help you convert website users that are about to leave into email subscribers and clients.

OptinMonster works with all of the best email marketing providers mentioned above, as well as a slew of others.

Syed Balkhi, the founder of WPBeginner, is also the co-founder of OptinMonster. He created OptinMonster to aid in the growth of our own email list. With over 1 million active downloads of the WordPress plugin since its introduction in 2013, it has evolved tremendously.

Any of the world's most well-known companies use OptinMonster, including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Paterson, and others.

You will also use the following resources to expand the email marketing list in addition to OptinMonster:

• WPForms – Develop communication forms, surveys, interviews, and other types of forms with the #1 WordPress form maker. It has built-in support for all of the most common email marketing services. About 4 million website owners trust us.
• SeedProd – Want to increase conversions by creating personalized landing pages? SeedProd's landing page designer is much superior to the competition. SeedProd works with many of the common email channels, which is why smart website owners use it in conjunction with their favorite email marketing service.
• LiveChat.com –Connecting your live chat app with your email marketing program is one of the simplest ways to expand your email list. In some of our websites, we use LiveChat.
• ChatBot.com –Using a chatbot program and connecting it to your email marketing service is another clever way to expand your email list.
• RafflePress –This is the most famous WordPress contest and giveaway website. It enables you to expand your email list by viral marketing.

Improve Your Email Deliverability is a Bonus Tip

Many of the email newsletter resources included in this article have very high email deliverability ratings.

However, there are a few steps you can take to ensure that your marketing emails are sent every time.

1. Make Use of a Business Email Address

Spam detection algorithms are built into email systems like Gmail, Outlook, and others. The sender's email address is one of them.

You must use a professional business email address (such as yourname@yourcompany.com) rather than a common Hotmail or email address as a business.

This will ensure that the email deliverability rate exceeds the industry-standard...

2. Send Interest-Based Targeted Emails

It's important to personalize the emails according to consumer segments. Constant Contact's email marketing program makes it simple to segment the subscribers into categories like most active, least active, involved in unique subjects, personalized segments, and so on.

This will help you get the best open and click-through rates on your email marketing strategies, which is a major factor in potential email deliverability.

Sending a personalized welcoming email to all new members is still a good idea, and then segmenting users based on their preferences is often a good idea.

See this definitive step-by-step email marketing guide with illustrations for more information about how to build a fruitful email marketing plan.

Frequently Asked Questions on Email Marketing Software

We've answered several questions after assisting thousands of customers in selecting the right email marketing tools. Some of the most commonly asked questions about email marketing platforms are answered below.

Is it possible to send bulk emails from Gmail or Outlook?

Yes, in theory. However, your email addresses will be suspended very soon if you do this. G Suite and Outlook aren't designed for sending large amounts of text. They're fantastic for sending competent company letters.

Which free email marketing service is the best?

A lot of email marketing platforms have free levels with reduced functionality. SendinBlue is the strongest free email marketing service and their free package has no cap on the number of subscribers. Free email marketing subscription plans are also available from MailerLite and MailChimp.

What is the expense of email marketing?

The cost of email marketing can be determined solely by the number of subscribers you have, the average number of emails you send each month, and the email network you use. Small businesses should expect to spend between $20 and $300 a month on email marketing if they run their own campaigns. If you hire an email marketing firm, the monthly costs may be as high as $500.

Is email marketing useful for SEO?

Email marketing has a little clear effect on search engine optimization. It will, however, help you increase website traffic, which can lead to more shares and, in some cases, backlinks/mentions.

Shares and mentions are used by Google and other search engines to rate websites. As a result, email marketing will indirectly assist the website's SEO rankings.

To boost your scores, you may also use these best WordPress SEO plugins and tools.

Do you know about any other email marketing sites that aren't on this list?

Yes, there are hundreds of email marketing services available, but we haven't included any of them here. Having a comprehensive list of email channels, we conclude, will just add to the frustration and paralysis of non-technical readers.

MailerLite, ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, InfusionSoft (now Keep), Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Moosend, Emma, TotalSend, SharpSpring, MailPoet, among others are among the email marketing services we've sought.

The top email marketing providers on our list offer the best functionality at the best price.

Which email marketing services do you think are the best?

Below are our top three picks for the best email marketing services:

1. Constant Contact – Best email marketing services for small businesses.
2. SendinBlue – Best Email and SMS marketing platform.
3. Drip – Best email marketing platform for eCommerce.

We suggest adding online push alerts to the website in addition to email marketing. This is yet another effective way to stay in touch with the website users when they leave. On WPBeginner, we use PushEngage, and it's been one of our top five traffic sources.

We hope this article provided you with a comprehensive review of the best email marketing services for your business. You may also be interested in our comparison of the best business phone systems for small companies and our list of 24 must-have WordPress plugins for business websites.

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